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The Brand Identity Crisis: The Importance of Building a Top Notch Brand Experience

Posted by Caroline Broms on May 17, 2016 11:00:00 AM
Developing a brand identity is crucial for a company's succes, as it describes what your brand is about and what it's values are. Follow these simple tips and guidelines and be sure to help your company get itself up and running!
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Topics: Tuesday Tips

The Difference Between a Buyer Today and a Buyer 5 Years Ago

Posted by Caroline Broms on May 10, 2016 11:00:00 AM
Over the last five or so years, the Buyer's journey has changed dramatically as have the techniques and strategies used to recruit a Buyer. What was once a successful strategy in sales and marketing, has changed to accomodate the needs and demands of today's potential customers.
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Topics: Tuesday Tips

Digital Marketing Is More That Meets The Eye

Posted by Caroline Broms on May 3, 2016 11:00:00 AM

Whether you believe it or not, digital marketing is changing the game and is quickly becoming a fan favorite when it comes to followers and consumers. Why you might ask? The answer is simple, digital marketing is not only moving swiftly with technological trends, but it also allows a more user friendly experience.

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Topics: Tuesday Tips

Why Snapchat Matters and How to Make it Work For Your Company

Posted by Caroline Broms on Apr 26, 2016 1:49:14 PM
As we have previously mentioned, social media is rapidly growing and if you haven't jumped on the bandwagon yet, you're behind. One of the many said aspects of social media, is the untraditional app that is Snapchat. Snapchat differs from other social media platforms, but the questions is how can you use it to leverage your company and your marketing needs.
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Topics: Tuesday Tips

Why the Obsession with Millennials Exists.

Posted by Caroline Broms on Apr 12, 2016 1:15:08 PM

 Mil-len-nial (n) : a person who reaches young adulthood around the year 2000.

Just like predecessors the baby boomers and Gen X, Millennials are all the rage right now and constantly a topic of discussion when it comes to their role in the work place. There has been a very distinct stereotype created about Millennials, suggesting that they are lazy, entitled, self-absorbed and unwilling to go above and beyond, and most importantly, that they are unlikely to stay in one job for very long. The question is, are Millennials really as a great of a risk to employers as many believe them to be or is it one big misunderstanding over the real value of having Millennials work for your company?

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Topics: Tuesday Tips